The Digital Magpie

What ever happened to the expert?

We live in an era when too many people “steal” other people’s ideas and claim them as their own. Or they simply copy and paste everything around them and seek to benefit from this borrowed interest.

It’s hard to find people with deep and genuine knowledge about a subject because there is so much digital noise that obscures the good from the average.

Social media has grown massively on this wave of personal expression and will continue to do so.

But how strange it is to see friends on Facebook post comments from Freud or Churchill as if they were their own. Strange, not only because this is clearly not the case, but also because they never used to pretend to be psychological gurus or Renaissance men or women.

I am told the solution to this problem is the curator. That learned, slightly earnest creature who could tell a real Rembrandt from a fake or summarise the differences between one philosopher and another. But the reality is that everyone is now a digital curator, claiming to be able to tell you the best place to go, the best book to read, the best app to use, the best school for your kids, etc. etc.

Not only that, but every day I myself compound this problem, dreaming up ideas to facilitate brands getting closer to their customers and consumers expressing their views or “crowdsourcing” something new. And this will get worse as more and more people become “mini brands”, selling their own products and services, writing their own films and books and competing to be first to comment on every new happening in the world

We are all guilty of escalating quantity over quality, and yet how I yearn for less mediocrity and more excellence.